Drive consumer consideration Archives - Page 2 of 208 - Event Marketer
Airbnb Treats Two Consumers to a Once-in-a-Lifetime Sleepover at the Louvre
Imagine lying under the stars, encased in the Louvre’s famous glass pyramid designed by renowned architect I. M. Pei, contemplating an evening spent among the world’s greatest art in a money-can’t-buy experience only made possible through Airbnb. You might think the pictures couldn’t do it justice, but in this case, they did. And that is...
Taco Bell’s Multisensory Hotel Takeover Adds Some Spice to Superfan Events
When you are hosting 400 superfans and 61 members of the top-tier media, every little detail matters. Right down to the synchronized swimmers in Fire Sauce swimsuits. (Oh yes, they did.) Serving up some serious “Live Mas,” Taco Bell transformed a Palm Springs hotel property into The Bell: A Taco Bell Hotel and Resort, where,...
Dave’s Killer Bread Serves up a Prison-themed Sandwich Shop and Second Chances
Dave’s Killer Bread has a unique story. Its founder, Dave Dahl, joined the family’s baking business after 15 years in prison and launched the No. 1 organic bread in the U.S. In expanding into Canada, Dave’s leveraged its founder’s story with a pop-up that immersed attendees in a recipe baked in prison. Enter: Club Fed....
Westfield’s Theatrical Holiday Market Charms Consumers, Benefits Retailers
You know the mall Santa you grew up visiting? Times have changed. Westfield’s Holiday Market program activated at its Westfield Century City property (and others) not only offered an immersive village footprint with multisensory elements at every turn, it housed a strategic revenue model benefitting the property, retailers and advertisers, alike during a crucial season...