Retail & Apparel Archives - Event Marketer

Retail & Apparel Archives - Event Marketer

July 14, 2017

North Face Launch Centers on ‘Urban Exploration’

Think of The North Face, and you typically think of sweeping natural landscapes. But for the launch of its first global flagship in Manhattan, the retailer had to showcase its brand narrative through the lens of a concrete jungle instead. Operating under an “Urban Exploration” theme, The North Face unveiled the store with a three-pronged...

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July 11, 2017

Target’s Annual Meeting is a Self-Guided Experience

Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and...

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July 6, 2017

Nike’s BraHaus Gives its Pro Bra Collection a Lift

Nike recognizes that the modern woman needs support. Not just moral support, but a more intimate kind of support only a great sports bra can give. But with bra fitting still considered a somewhat taboo topic, the brand needed to provide a compelling, and more importantly, inviting, environment in which it could engage consumers and...

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July 6, 2017

Nike Marks its Product Launch With a Pop-up Concert

There’s nothing quite like a new pair of kicks—unless they’re accompanied by a pop-up concert in New York City. For the launch of its Air Jordan Retro XI, Space Jam Edition sneaker, and to commemorate the 20th anniversary of the “Space Jam” movie, Nike did just that. The surprise performance in Harlem featuring rappers Lil...

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February 9, 2017

IKEA Positions Itself as a Culinary Brand Via RFID

IKEA has never been a conventional retailer so when it activated a food-inspired pop-up, “Break the Rules” was a fitting theme for both the experience and the brand. Attendees were encouraged to rebel against traditional food “rules,” helping IKEA to position itself as a brand that inspires exploration and fun with food. Offering a tech-powered...

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