Industry: Retail & Apparel
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Uniqlo takes to the streets to bring out interest for millennials and Gen Z in their company
Uniqlo is known for its unadorned apparel, but to show that it had a little more pizzazz up its sleeve, the retailer partnered with artists from across the globe to create a pop culture- inspired series of graphic tees dubbed the UT Collection. To change the perception of its product offerings and prove to millennials […]
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L.L. Bean makes work a ‘breath of fresh air’ with its new “Be an Outsider at Work” campaign
Think of L.L. Bean, and it’s likely images of cozy flannel shirts and warm boots come to mind. To combat consumers’ perception that it’s a fall and winter brand, and to reduce its dependence on holiday sales, the retailer turned to its core target: the “outdoor family enthusiast.” Upon analyzing the demographic’s characteristics, L.L. Bean […]
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Targets “Gather Round” campaign lit up New York City’s Pier 17
The most wonderful time of the year is also the most competitive time of the year for many retailers, so to secure mindshare among consumers and commemorate the communal nature of the holiday season, Target launched its “Gather Round” campaign. With New York City’s Pier 17 as its backdrop, the brand unleashed a content-based stunt […]
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P&G hair show was run off the hashtag #BLACKGIRLSDO
Procter & Gamble’s My Black is Beautiful (MBIB) platform has been empowering black women to raise their voices and celebrate all that is beautiful about black culture for more than a decade. In honor of its 10th year sponsoring Essence Festival, the largest event celebrating African-American culture and music in the U.S., the brand offered […]
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Nike’s NBA uniform launch was a slam dunk
WHY THE JUDGES LOVE IT: Nike’s epic NBA Uniform launch event for 800 influencers and members of the media began with music bumping throughout Sony Studios’ Stage 27 in Los Angeles. A massive, 27-foot-high and 48-foot-wide high-resolution LED video wall offered stories about the game. And then, the screen divided into three 15-foot monoliths to […]