Industry: Retail & Apparel

In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over 100,000 square feet of an armory building, deploying design elements drawn from the Second City’s distinctive neighborhoods and transit lines, and emphasizing […]

The 2018 World Series between the Dodgers and Red Sox featured several athletes who endorse adidas, and the brand engaged consumers in real time as the Series unfolded, blending social media and activation at Los Angeles and Boston sports bars. When an adidas endorser made a big play, @adidasbaseball social accounts posted an image with […]

To shift public perception after a year of challenging media coverage, Marc Jacobs reissued its signature ’90s styles and commissioned a major multimedia campaign, including a Juergen Teller photo shoot with A-list models, a New York City pop-up and a launch event. At the event, the brand upped the buzz factor by capturing instant, studio-quality […]

True Fit, which provides “fit” technology to fashion retailers, wanted to engage execs at the National Retailer Federation expo. Its expo booth featured a catwalk and a 15-foot video tower wrapped with 1,500 pounds of LED tiles; guests were invited to walk the runway while 12 mounted DSLR cameras took photos that turned into animated […]

How do you entice people to think “mattresses” at a Super Bowl fan fest? Sleep Number set up a virtual bedroom, where a visitor could enter their name and favorite team before the space transformed, using projection mapping technology, to display team logos and colors, and the guest’s name on a jersey overhead. And a […]