Business Equipment/Services (Non-Computer) Archives - Page 5 of 7 - Event Marketer
Monster Generates Buzz with Free Rides to Trade Show
Monster took its sponsorship of last year’s Society of Human Resource Management Show at the San Diego Convention Center and activated way beyond the booth, connecting with attendees inside the expo, outside of the convention center and throughout San Diego. The action started pre-show, with Monster sending out invitations that offered attendees free rides from...
UPS Enlists a Roster of Notable Speakers and Hosts
Longitudes is UPS’ twice-yearly conference series that focuses on supply-chain management and synchronized commerce. With one meeting each year in the U.S. and the other overseas, the sessions allow the company to engage key customers in dialogue about the future of shipping and commerce and position itself as a solutions provider. Thanks to an almost...
Xerox Focus Forward Campaign Changes Brand Perception
Xerox hit the road last year with its Focus Forward campaign with the goal of producing a revenue-generating, replicable customer engagement strategy to help change the perception of Xerox from a copy company to a services-led, technology-driven thought leader. Phew, that’s a mouthful! The ambitious tour visited current Xerox clients and potential clients in key...
Citi Leverages Rolling Stones to Boost Private Pass
Music fans want VIP access, and Citi wanted its customers to know they care, so when it set out to leverage its sponsorship of the Rolling Stones 50 & Counting Tour, the play was both perfect and well considered. The program allowed Citi to promote Citi Private Pass, which rewards card members with exclusive perks....