Stage Archives - Page 4 of 13 - Event Marketer
MLS Powers the Official Draw Broadcast With LED Tech
The Copa America Centenario Official Draw took place in the United States for the first time in 2016, so the stakes were high for Major League Soccer (MLS) when it came to producing an event worthy of a global audience’s attention. The historic affair had to appeal to loyal soccer fans while enticing U.S. viewers...
Hormel Sizzles with a Bacon-Themed Burlesque Show
Black Label bacon got the Las Vegas Strip sizzling last fall with the launch of the world’s first-ever bacon-themed burlesque show at Marquee at the Cosmopolitan. Imitating a vintage cabaret experience, the brand turned its four newest flavors of bacon—Cherrywood, Jalapeño, Brown Sugar and Pecanwood—into burlesque stars, bringing each to life with original music, choreography...
JCPenney Gives New York Pier a Stunning Makeover
To put its best foot forward at an analyst event, JCPenney ordered up an impressive venue makeover. The company transformed the decaying shell of a pier floating over New York’s Hudson Bay. No one would ever have guessed that the clean, contemporary event space had been, just a few weeks earlier, a dark space with...
Toyota Makes Emotional Connections at National Meeting
Toyota’s national dealer events are known for their high production value, but one recent meeting, in Las Vegas, may have raised the bar. The set design, video presentations, speeches and entertainment all helped celebrate recent successes and convey the sense of a promising future. An ever-changing set, designed by Emmy Award winner Steve Bass, was...