Stage Archives - Page 3 of 13 - Event Marketer
Intel makes it known of their role in the tech world
THE SETUP: To demonstrate Intel’s role in developing smart, data-powered experiences and technologies like autonomous driving and artificial intelligence, the brand staged a massive keynote at CES 2018 in Las Vegas featuring immersive demonstrations leveraging Intel technology—including the first U.S. flight of an Intel-powered flying car, the Volocopter. The event kicked off with a live...
Heineken’s LED-Fueled Presentations Wow Distributors
With the beer industry losing market share to wine and spirits, Heineken needed to captivate its annual National Distributors Conference audience of 1,200 family-owned, multi-generational business owners gathered at the Dallas Convention Center. Ditching the classic proscenium theater arrangement and replacing it with a 270-degree, bleacher seating setup that immersed guests in three, super high-definition...
BMW Celebrates 100 Years With Broadway-Style Event
How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...
Intel and Lady Gaga Perform Mind-Blowing Tech Feats
A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...