Retailtainment events Archives - Page 5 of 15 - Event Marketer
Electronic Arts Visits Malls to Connect with Families
For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences. In its sixth year, the tour sought to entice serious gamers (16- to 30-year-old males), as well as families and casual gamers. The...
Sears’ Flash Mob Cooks Up Interest in Chef Challenge
Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, at the brand’s Kenmore Live Studio pop-up shop that night. Part of a series of events, the competitions awarded the winners of each round with various prizes, including kitchen appliances and a donation to the...
New Balance Raises the Bar on Staff’s Role at Retail Events
The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it...
Scotts Water Smart Grows Customers with Retail Tour
Planting a blooming garden is all about timing. In spring 2008, Scotts Water Smart planted its seeds during prime fertilizing season (April 1 to June 16) by hitting the road on its Scotts Water Smart Grassroots Tour. The tour traveled in a bright green branded pickup truck and a grass-covered trailer featuring water-droplet inflatables resembling...