Proprietary Event Archives - Page 4 of 28 - Event Marketer
Samsung’s A/V Chops Help Spotlight its Latest Mobile Devices
UNPACKED introduced the latest Samsung mobile devices, and it was all built around a “journey of light” theme. An entrance tunnel was lined with faceted mirrors that created a shifting light—from sheer white to iridescent—and the main arena was a cathedral-like structure. Among five Galaxy Experience zones were the Power of Design, with reflective podiums...
Google Brings the Cloud to Life with Five Tech-Fueled ‘Neighborhoods’
For the latest installment of its annual event, Google brought Google Cloud to life at San Francisco’s Moscone Center. More than 31,000 guests came together for a week of keynotes, chats, spotlight sessions and hands-on demos. A key feature was the Showcase, which comprised five “neighborhoods” with 16 different zones designed to highlight Google Cloud’s...
Audi get the automotive industry charged and ready for its first e-tron SUV
A visit to any recent auto show floor will support the following insight: The automotive industry is rapidly becoming more electric. And for Audi, in particular, it’s a bit of a revolution, as the brand’s goal is to electrify one third of every Audi sold by 2025. But there are obstacles to this goal....
Sephora celebrated its 20th year in the US in the only way they know, Glamorously
Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S. Marking its first annual House of...