Proprietary Event Archives - Page 3 of 28 - Event Marketer
Autodesk Leverages 3D Design and a Dancing Robot to Wow Conferencegoers
Autodesk University draws more than 10,000 professionals from construction, manufacturing, architecture and engineering to learn about Autodesk’s technology and solutions—a few of which were incorporated into a sizzling presentation at the event’s opening keynote. Understanding that many people, including some of its customers, are skeptical about the future of automation and robotics, the company worked...
Cisco Invites Conference Attendees to Bust a Move with Gesture Technology
Among the coolest new touches at the 2019 Cisco Live, the brand’s long-running proprietary event, was a motion-capture experience called Move it to Make IT. Deployed inside the World of Solutions expo, where a sea of product demos and displays highlight the company’s products and solutions, the setup gave guests the chance to transform their...
IBM Leverages a TV Studio and Control Room to Deliver Conference Content
After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs....
Cisco Livewires its Mainstage Keynote with Reactive Lighting
For the latest iteration of the 30-year-old Cisco Live user conference, Cisco chose the theme “You Make Possible” to emphasize its customer focus. And the mainstage keynote was designed to both wow the audience and put attendees at the heart of the story—whether they were watching in person or tuning in remotely. For those in...