Proprietary Event Archives - Page 6 of 28 - Event Marketer
Dell Hosts an Esports Tournament at Military Bases
Military service members are active gamers, so to engage them in this passion point, and drive PC sales, Dell leveraged its military engagement program that includes partner bases and discounts to create Branch Battle, a military-focused esports tournament that took place over four weeks in July on 10 bases. Centered on the title Counter-Strike: Global...
HP Earns Street Cred with a Multi-Player Esports Event
HP needed to earn the respect of enthusiast PC gamers, a market that is forecasted to grow to $14 billion by the end of 2018. To build credibility within the gaming community, while helping showcase for gamers what its OMEN products have to offer, HP created an owned gaming event platform with partner Twitch. The...
Google Transforms I/O With an Outdoor Festival Vibe
For years, Google’s evergreen I/O developers conference, like all b-to-b events, took place in a convention center. Every year. In a convention center. The same format. Over and over again. For a brand like Google, the “same old thing” was eventually no longer an option. It was time to take a leap. A leap of...
Oracle Turns OpenWorld Into a Networking Extravaganza
Looking to go beyond the mere “format tweaks” that other brands have instituted at their b-to-b events, Oracle designed an ambitious strategy to completely reinvent and reimagine the modern b-to-b event, serving up its own OpenWorld 2016 to the industry as a guinea pig. The goal? Rethink, reimagine and redesign the 55,000-person event as a...