Live streaming Archives - Page 3 of 31 - Event Marketer
Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles...
Airbus’s Livestreamed ‘League of Legends’ Tournament Lures Gamescon Attendees
With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a...
Ford’s Galloping Pony Emblem Lights Up the Mach-E Reveal Stage
Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages,...
2K Games Promotes ‘Borderlands’ with Installations and Demo Stations
2K Games promoted the newest version of its Borderlands game at E3 with a 15,000 square-foot booth. Guests were welcomed with massive LED screens, wall-to-wall panels of game art and 10-foot statues of characters from the game. Inside, visitors could watch presentations in a 100-seat theater, watch livestreams of influencers playing the game, and, of...