Handheld Archives - Page 5 of 17 - Event Marketer
Land O’Lakes educates the younger, forward-thinking audience at SXSW
THE SETUP: To engage and educate a younger, forward-thinking audience about innovative farming technologies, Land O’Lakes created a four-part tech experience at SXSW. The first portion was designed as a virtual reality experience without the headset. In its place was a giant head of lettuce that, once lowered onto the attendee, played a video—through a...
Oath’s inspiration to DNA
WHY THE JUDGES LOVE IT: The directive for Oath’s CES appearance was to create a mobile-first environment for high-level business meetings—and it did so with the “Helix.” Inspired by a strand of DNA, the 320-square-foot spiral structure featured 192 mounted tablets across its surface. Guests stepped inside and used a custom-built app to explore Oath’s...
Welch’s Launches Snack Product with a ‘Tasting Room’
How do you convince sophisticated millennials that your natural, fruit-based snacks are worthy of their discerning taste buds? Host a mobile sampling experience with all the style and cachet of a modern wine tasting. That was the premise behind the launch of Welch’s Nothing But the Fruit (N.B.T.F.) product. In an effort to boost awareness...
Daimler Uses Interactive Tech to Train Sales Staff
To prepare and energize its smart car sales team, Daimler AG created the Global Training Experience Smart Electric Drive 2017 event in Valencia, Spain, featuring a purely digital program complete with virtual reality, augmented reality apps and interactive elements. Smart’s entire model range is fully electric, so under the umbrella theme of “A big idea,”...