3D Archives - Page 2 of 14 - Event Marketer
Savannah College of Art & Design Marks 40 Years with a Multimedia Journey
For its 40th birthday, the Savannah College of Art & Design created an immersive 360-degree multimedia experience, taking guests on a journey through the institution’s history. The presentation took place inside a 1,500- square-foot theater, dubbed the “dream box,” with 11 projectors covering every surface with 22 million pixels of visuals; a theatrical LED lighting...
Ford Introduces the New Explorer to the Press With Large-Scale 3D Projections
Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the...
DuPont Uses Touch Screen-Topped Pedestals to Keep Consumers Informed
At its new Silicon Valley Innovation Center, DuPont is using six touch-screen-topped pedestals to inform visitors about the role its materials play in drones, VR goggles, “smart” clothing and other products. Displays were made to engage a wide range of attendees, from students to experienced scientists, and the presentations allow visitors to control the stories...
SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up
Aiming to reconnect with younger, affluent and digitally savvy Japanese women, the Japanese premium skincare brand invited consumers to a Tokyo pop-up shop called SK-II Wonderland. The space was part interactive art exhibition, part virtual scavenger hunt and part all-immersive experience. Upon entering, attendees received a mobile device preloaded with an AR app. Using location-dependent...