2015 Archives - Page 5 of 31 - Event Marketer
Intel Promotes its Technology with Live Storytelling
In 2015 Intel shifted the focus of its booth at CES to highlight live storytelling and experiences. The Spotlight stage, surrounded by comfortable, tiered seating, a massive LED screen and three drop-down support screens, provided the focal point of the space and served as a “clearing,” where a constant rotation of artists and entrepreneurs who...
IBM’s 24-Monitor Touchscreens Light up InterConnect
The InterConnect 2015 stage experience worked not just in one venue, but in a second one across town as well as for a remote audience of more than 15,000. A 24-monitor touchscreen in both locations provided a powerful storytelling tool. Live bands, original imagery and an opening moment that seemingly jumped off the screen and...
Country Financial Charms Sales Reps with Live Theater
Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance and financial planning providers. Led by BT McNichol (of “Billy Elliot” fame), compelling acting, powerful vocal performances, animated backdrops...
Microsoft Brings Xbox to Life with Reflective Staging
The Xbox Media Briefing at 2015 E3 was as big and bold as Xbox itself, a constantly changing combination of projection, lighting and digital media where surfaces and reflections converged and immersed the 4,000 attendees at USC’s Galen Center arena and millions of remote viewers into the world of Xbox. Scenic elements, reflective staging and...