2012 Archives - Page 4 of 25 - Event Marketer
Blanco Hosts a Tweetup to Drive Booth Traffic
Blanco, a German manufacturer of sinks and faucets, executed a tweetup event at the International Contemporary Furniture Fair (ICFF) in New York City in May with a goal of driving traffic to the brand’s trade show booth and to pull in external media attention for new product launches. ICFF is a small regional show so...
Reed Exhibitions Focuses on Matchmaking at AIBTM
A huge and complex event like the Americas Incentive, Business Travel, & Meetings Exhibition (AIBTM) is a maelstrom of logistical challenges, but this year’s event was a little less so, thanks to a preference-based appointment matching engine. To deliver better value for exhibitors and attendees, facilitate a hosted buyer program and drive overall participation, Reed...
IFT Expo’s Widget Builds Customized Attendee Agendas
For the Institute of Food Technologists 2012 Annual Meeting and Food Expo, the IFT wanted to expand its attendee base and help exhibitors boost ROI, so it deployed the ChirpE attendee acquisition widget. The widget was posted on exhibitors’ listing pages and home websites and allowed attendees to find and meet exhibitors that they were...
Forum Events’ System Makes Networking a Breeze
Forum Networking Events creates one-to-one meetings between buyers and sellers. Data collection in advance of the meetings is crucial to success because the attendees need to be able to select appropriate partners. Once data is collected through the registration process, it has to be organized so that the attendees’ itineraries match their requests. To accomplish...