2012 Archives - Page 2 of 25 - Event Marketer
Toyota Makes Emotional Connections at National Meeting
Toyota’s national dealer events are known for their high production value, but one recent meeting, in Las Vegas, may have raised the bar. The set design, video presentations, speeches and entertainment all helped celebrate recent successes and convey the sense of a promising future. An ever-changing set, designed by Emmy Award winner Steve Bass, was...
Starbucks Amplifies Community Service at Global Conference
At its Global Leadership Conference, Starbucks focuses on strengthening connections with the 10,000-plus store managers and regional managers who serve customers daily. For a recent four-day conference in Houston, the brand’s goals were to create unforgettable experiences that reinforced the company’s message of leadership across the business and inspire the team to take the next...
Hyundai Reaches Millennial Influencers with Re:Mix Tour
Hyundai’s Re:Mix Lab was a series of one- to four-day events that went after millennials with content-driven experiences that included tricked out cars, cutting-edge speakers and an artifact retrospective called Exhibits in Collaboration. Each event showcased three vehicles that had been modified to represent a lifestyle theme. The Music 2.0 Veloster Turbo, for example, featured...
Target Creates the First ‘Shoppable’ Film
Target has pulled off some high-profile, high-concept, and very successful buzz-generating events. But in some cases the only consumers who could see them first-hand were in New York and Los Angeles. So the retailer set out to bring its innovation to the masses—by taking them to the movies. With a campaign called Falling for You,...