2009 Archives - Page 5 of 23 - Event Marketer
Delta Uncorks a Wine Strategy at Miami Festival
To extend its fine wine experience beyond its in-flight miniature bottles, Delta Air Lines created a full-fledged gourmet experience at last spring’s South Beach Wine and Food Festival in Miami. The goal was to spotlight Delta’s new menu by Todd English and its wine offerings by master sommelier Andrea Robinson. It activated under two areas...
Nokia Studio Turns Consumers into Filmmakers
Last year, moviemaker Spike Lee partnered with Nokia to direct a movie made entirely of footage shot by everyday people. From April through August, consumers uploaded text, music, images and video (shot on video cameras, digital cameras and cell phones) to nokiaproductions.com. Lee decided what made the cut and debuted the final film last fall...
Meow Mix Launches a ‘Think Like a Cat’ Game Show
To create awareness for its Think Like a Cat campaign, Meow Mix produced a cat-themed TV show called the “Think Like a Cat” game show. It aired on Nov. 15 on the Game Show Network. Leading up to the show, the brand stirred up buzz with two promotions: an eight-city audition tour and an orange-carpet...
Pepsi Introduces New Logo at Larger-Than-Life Events
Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl to play up the idea of out with the old and in with the new. On New Year’s Eve,...