Technology

Technology

January 28, 2010

ABB Blazes Trail With Trade Show Tour

Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces ABB was bringing the trade show to the people. Since 2006 the company’s Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience...

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January 28, 2010

Prove program value with management software

Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds of data points into a useful format when the time could be used to analyze the metrics and show real results faster and more efficiently. How you ask can I analyze without having first compiled? Welcome to the 21st...

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January 28, 2010

Saturn Rolls On a Solar-Powered Tour

In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast to coast for its mobile tours. But a lot  has changed since then. Today the vehicles are doing the towing and the company is exploring new methods to reduce its carbon footprint while marketing its way across the country.

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January 28, 2010

Bringing Twitter to Life

In the beginning there was the meet up where people would get together in real life. Then there was the Internet where suddenly everyone met friends online chatted via instant message and stayed in touch by micro-blogging their daily lives on websites like Facebook and Twitter. Now online social circles are moving out of cyberspace...

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January 28, 2010

Using Web Portals Pre-event

Tapping into online communities before a live event allows a brand to learn a great deal about its target audiences’ behaviors and preferences. The insights can lead to more meaningful and relevant live experiences.

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