April 27, 2010

LG and State Farm Text Success

Text messaging contests are popping up faster than you can text error-free “Zippity Dooo Dahh Zippity Ayy,” which is what 15-year-old Katie Moore typed in a contest last June to win the third annual LG U.S. National Texting Championship. (Well, actually, that was just part of the phrase she keyed in to take home the...

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April 20, 2010

Touchy Times

Terminix and kid's museums seem like an odd combination at first. But upon closer inspection (pun intended), they’re a perfect pair. Most kids are fascinated by bugs. And, where there are children, there are family decision-makers. On the heels of a successful museum tour started in 2008, Terminix has hit the road again this year...

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April 12, 2010

Fresh Takes On Event Signage With Immersive Graphics

Many brands are exploring the third dimension through technologies like holograms, Augmented Reality and 3D video interactives. But there’s another “3D” strategy that can turn up the volume on your corporate brand at trade shows and events without the high-tech investment. Event graphics, those vinyl signs and suspended logos once relegated to the 2D world,...

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April 7, 2010

Then and Now: Touchscreens

In our new regular series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we focus on interactive touch screens, which we first...

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April 6, 2010

AEP Takes Pure Energy On Tour

When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save energy in their homes and workplaces. The solution was The Home Energy Savings Tour: Featuring gridSmart from AEP Ohio.

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