Technology

Technology

February 11, 2010

Inside the World of Social Media

A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Social media comprises myriad tools, applications and Websites that connect people who have mutual interests. Social marketing employs the principles that guide the use of those...

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February 8, 2010

Big Tech Pop With Paperless

REDUCING PAPER USE at events can be as difficult as making major lifestyle changes. Both require a real shift in mindset. Companies like Oracle and Microsoft are encouraging change by rethinking the need for thick paper show books and embracing digital methods of information delivery at its events through on-site kiosks, computers and mobile devices...

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February 8, 2010

Why outsourced social media messages fall on deaf ears

IF YOU WANT TO EXTEND THE LIFE of your event programs through social media but you can’t tell a “retweet” from a “wiki,” you probably need some help. You could let an agency handle it, or, (shudder) automate your posts. But brands like Dunkin’ Donuts and Kodak have decided that the best way to stay...

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February 5, 2010

There’s an App for That

THE IPHONE, BLACKBERRY, PALM, ANDROID and other smartphones are, according to some experts, slated to become the device of choice among consumers, bypassing even the personal computer and laptop over the next year. As always, in-the-know brand marketers at companies like Autodesk, MillerCoors and eBay are riding the knife-edge of progress and creating exclusive branded...

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February 5, 2010

Cisco takes its global sales meeting virtual

Virtual events are one of the fastest growing platforms in the event industry. Yet despite their slick graphics, 3D environments and high-tech appeal, the pervasive question remains: How do you engage with attendees if you can’t see, touch or talk to them?

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