Technology

Technology

April 19, 2012

Social Media Top Tip: The Cloud

In this regular series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.

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April 5, 2012

Aquarium Dives Deep for Titanic Interactive Exhibit

The centennial of the sinking of the Titanic will be this April 15, and events are springing up everywhere from Belfast, Ireland, to St. Louis, MO. And now, one of the biggest aquariums in the northeastern U.S., the Mystic Aquarium, is jumping into the pool, too. The institution, operated by the Sea Research Foundation, has...

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April 5, 2012

How CES Aims For Zero Waste

Large-scale trade shows, b-to-b conferences and trade show exhibitors have gotten a bad reputation over the years for producing too much waste and having too little regard for their impact on the environment. But over the last decade or so, the organizers and exhibitors at the annual Consumer Electronics Show (North America’s largest trade show...

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March 27, 2012

Gettin’ Your Networking Group On

Facebook, Twitter and YouTube are all quickly becoming vital contributors to b-to-b event programs. As attendee communication tools, channels for fast and cost-effective content propagation and forums for feedback and real-time troubleshooting, mainstream social media is changing the way conferences and user events get planned and managed. But for many event marketers, the strategic value...

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March 22, 2012

How Nokia’s Lab Became A SXSW SCENE

 Finnish tech brand Nokia brought its state-of-the-art research and development laboratory to the South by Southwest Interactive, Film and Music Festival (SXSW) last week in the form of the Nokia Lab. From the outside, the three-domed, otherworldly space evoked the brand’s Scandinavian roots, partly thanks to the very aggressive exterior bubble cannons that created a...

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