April 11, 2014

Short Films Help Target Messages

With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly...

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April 4, 2014

EventTech 411: Digital Displays

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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March 20, 2014

How a Lexus Italy TV Ad Became a Live Program

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the...

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March 13, 2014

It’s Me, Mario and Pennzoil at SXSW

We suspect many a dream came true March 7 to 9 at South by Southwest Interactive, where Pennzoil and Nintendo teamed up on a real-life Mario Kart experience designed to introduce consumers to the iconic video game’s 8th iteration for Wii U and to Pennzoil’s new Platinum Full Synthetic Motor Oils with PurePlus Technology. Pennzoil...

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February 13, 2014

Social Media Top Tip: Recommendations

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and for more. Why do people buy? And what will make consumers think of your brand first when making a purchase? These are...

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