Technology

Technology

February 9, 2016

Eight Strategies for Leveraging Virtual Reality

The November release of the Samsung Gear VR marked the beginning of what is bound to be a wave of consumer-friendly virtual reality devices made available to the public—especially with its (relatively) affordable $99 price tag. But event marketers capitalized on VR well before it hit the mainstream. The Facebook-owned Oculus Rift headset has led...

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February 4, 2016

How Lowe’s Built a ‘Village’ with Half the Booth Space at CES

Lowe’s Home Improvement store returned to CES 2016 in Las Vegas to showcase its Iris smart home solutions with an evolved concept: a village. The retailer last year erected a life-like suburban home, yet despite having half the booth space and half the budget to work with this year, the brand activated a larger marketing...

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February 3, 2016

Moto Shop Immerses Patrons in Customization

To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization theme that maps back to the brand’s MotoMaker.com website, opened Nov. 4 and is set to run through April 1....

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February 1, 2016

Intel’s Keynote Comes to Life in its CES 2016 Booth

Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The...

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