B-to-C Events

The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will feature a mojito bar and dedicated mojito area a 20-member brand ambassador team and professional dancers. Attendees will be encouraged to use Bacardi-provided flip cameras or their own cameras or smartphones to instantly print snapshots taken on-site to a Bluetooth printer.

AT&T is connecting with the over-65 set this fall by hosting a series of free educational events throughout the Northeast. The regional Cell Phones for Seniors and Surfing for Seniors program kicked off at senior centers in Connecticut and Massachusetts in mid-August and will likely expand to other states.

For 16 days of the Olympic Games and 11 days of the Paralympics Games in August Coca-Cola connected with stakeholders and consumers in Beijing via its Coca-Cola Shuang Experience Center  (the Coca-Cola Pavilion). Highlighting its 80 years of Olympic Games sponsorship the brand offered visitors a timeline of its ties to the Games as well as locally-relevant displays. The brand named its Coca-Cola Pavilion “Shuang” since in Chinese it means “intense emotional and physical refreshment ” a tribute to the excitement of the Games and the traits of its beverage.

McCain Foods has launched an integrated campaign to raise awareness for its potato product line. The effort which includes advertising pr online marketing and a street component plays off the national presidential election and the name of the Republican candidate with the tagline “Why McCain Should Be In the White House.”

The New York City-based LittleMissMatched brand which started selling packs of three miss-matched socks four years ago has since branched into offering other apparel.

To create brand awareness collect data and connect with its customers face-to-face the brand recently went guerrilla. It hit the streets to interact with its core customer: the self-expressive New Yorker that identifies with the brand’s unconventional style.