Airborne an herbal supplement created to help boost the immune system last month launched the largest product sampling in airport history. The six-week program will distribute 840 000 samples of Airborne On-the-Go to travelers post-security in Chicago O’Hare Airport and Denver International Airport. A sampling marketing team of 70 people underwent rigorous security preparations including six weeks of federal background checks threat assessments and security badging by the Transportation Security Administration.
“The objective is to get our product in the hands of as many consumers as possible ” Alison Calder vp-marketing for Airborne told Buzz. “We’ve found that a large percentage of people that try Airborne continue to use it. A number of travelers swear by Airborne which is why this promotion is such a perfect fit. We’re reaching these people who are constantly on-the-go in their environment.”
Airborne On-the-Go offers the same immune boosting formula as regular Airborne but is packaged in individually wrapped packets. Agency: Airport Marketing Income (AMI) Portland