B-to-C Events
-
B-to-C EventsMarketers Make Their Tours Greener
Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.
-
B-to-C EventsIlly Pushes Buttons in NYC
Coffee company illy is connecting with consumers this month through an innovative pop-up space on display in New York City.
The Push Button House designed by artist/architect Adam Kalkin is built within an industrial shipping container. Within minutes—and at the push of a button—the shipping container can open out onto a five-room home with kitchen dining room bedroom living room and library.
-
B-to-C EventsWord-of-mouth Superstar
Part drag queen part sales pro and giver of a lot of off-color one-liners Miss Dixie Longate proves that entertainment value and marketing chops can not only fluff up a stale brand perception it can sustain enough word-of-mouth to push one savvy (and saucy) Tupperware saleswoman straight to the top. This year Dixie’s taking her show on the road with an off-Broadway production that adapts her in-home events for the stage. EM caught up with her to find out what keeps her in high demand.
-
B-to-C EventsBloom Supermarkets Stages Faux Protests To Save Ousted Muffin Bottoms
Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.
-
B-to-C EventsMethod Invites New Yorkers To Drop By And Detox
Eco-friendly home care product maker Method recently set up temporary shop in New York City’s fashionable SoHo neighborhood to help bring its non-toxic brand story to life. Visitors to the modern design-inspired pop-up shop (open through June 7) are invited to bring in their old toxic cleaning products and exchange them for one free Method product.