Activation Discussions B-to-C Events Posted on February 4, 2010 by LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles PBS Sends College Students on Historic Bus Trip New Yorkers Get ‘Marooned’ On Malibu Island Brands Activate SXSW with an Eye Toward Customization Five Tips for Activating a Luxury Event, Kia-Style