B-to-C Events

Jeff Johnson

Dream Team title: Director-Green Initiatives
Current position: Director-Brand Experience Clif Bar & Co.

Lorena Mendez

Dream Team title: Brand Manager
Current position: Senior Brand Manager Chivas Regal

If we sold our screenplays hit it big and started our own brand... here’s who we’d hire

Andrew Coates
Dream Team title: Marketing Manager
Current position: Marketing Manager Lion Nathan Australia

Kimberly-Clark this month launched its broadest non-traditional campaign ever to support the Cottonelle brand. The effort called Be Kind to Your Behind includes a mobile tour dubbed the Cottonelle Comfort Haven and a sweepstakes as part of an integrated campaign that also includes web marketing Internet advertising bus and train station ads and FSIs as well as traditional TV and print advertising.