Archive
B-to-C Events
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B-to-C EventsEM’s Annual Executive Roundtable
EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going
The doors were closed. The coffee was poured. The conversation began.
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B-to-C EventsOlympus’s U.S. Open Advantage
The camera company ups the ante with a totally immersive US Open activation program
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B-to-C EventsReaching Out to Gay and Lesbian Consumers
Gay and lesbian consumers flock to brands that become a part of the community
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B-to-C EventsAction Sports Offer Broad Appeal
Action sports have arrived and broader appeal up and down the age
ladder means more fans to connect with your brand