B-to-C Events

To support its sponsorships of Major League Soccer and FIFA, Budweiser is on the road this summer to MLS games, festivals and retail locations throughout the U.S. The tour launched on May 19 and will have about 200 total event executions across 25 markets before it wraps on October 16.

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.

Though the Kellogg’s Kidz Kitchen has been going strong for six years as part of The Food Network South Beach Wine & Food Festival’s Fun and Fit as a Family event, the recent news that the cable network will launch a food magazine for kids proves that Kellogg’s was onto something all along.

First Niagara Bank is leveraging its sponsorship of the First Niagara Pavilion, an amphitheater in Burgettstown, PA, with a music-themed photo activation on concert days that encourages people to visit local bank branches to open checking accounts. The first “Superstar Snapshot” activation took place on June 2; there will 12 more throughout the summer.

A&E network History is on the road this summer with its first Cross Country Cookout, a nine-city tour of American festivals featuring the Ultimate Smoker and Grill truck. A barbeque chef helms the truck, which can cook up to 2,000 pounds of BBQ at once.