B-to-C Events

Kia Motors America throughout July teamed up with the Atlanta Hawks in Georgia to host the Kia Summer Hoops Tour that staged more than 20 basketball clinics at Boys and Girls Clubs, YMCAs, youth leagues and other recreational facilities across the state. The free clinics were designed to teach basketball fundamentals to youths between ages 7 and 16 and their parents and emphasized education, dedication teamwork and personal responsibility in addition to the sports skills.

From the first look, the Taiwanese brand’s two-story Acer Journey pavilion pays homage to technology and design to present the brand as forward-thinking and quickly growing.

From the outside, if you assumed it was “just” a simple, rectangular design… you’d be wrong. The structure’s exterior unfolds, opens and to reveal a stripe of LED screens that show brand messaging, invitations to come inside and video sizzles about sports and technology.

Yes, it’s a restaurant. But have you seen this thing? How could we cover the experiences at the Olympics without giving some props to the world’s largest McDonald’s.

To shine a light on its efforts and interest in green and renewable sources of energy, UK energy bigwig EDF is activating an Electric Company pavilion inside the grounds of Olympic Park. Is has been dubbed… The Power of Electricity.

AT&T, a presenting sponsor of Star-Spangled 200, which commemorates the 200th anniversary of Maryland’s role in the War of 1812, used last month’s Sailabration kick-off to showcase its smartphones and tablets and raise awareness of It Can Wait, a national campaign to educate drivers about the dangers of texting and driving.