B-to-C Events

On Sept. 7, a couple thousand hungry consumers gathered in an industrial courtyard in Brooklyn, NY, for the ninth-annual Vendy Awards, a ticketed fundraiser and taste competition celebrating the top street vendors in the city. The Vendys, put on by the nonprofit Street Vendor Project, debuted in a garage in 2005 with 150 attendees. It […]

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the […]

With the season for hot chocolate drinks heating up in the fourth quarter, Nestlé is tapping into one of the most cherished holidays celebrated by Latinas—Day of the Dead (Dia de los Muertos, in Spanish)—to promote its Abuelita cocoa and Nescafe Café de Olla brands and connect with the rapidly growing Hispanic demographic. We’ll take […]

Nespresso, the high-end Swiss single-cup coffee machine brand, for two weeks this fall activated experiences at two New York City landmarks to connect consumers with its premium Grand Cru coffees and celebrate the 10th anniversary of its sustainability program. The activations, which included a photographic exhibit at Rockefeller Center and a pop-up boutique in Vanderbilt […]

Sometimes you just need to feel the grass under your feet. For dozens of unsuspecting consumers in Vilnius, Lithuania, Coca-Cola made this happen by transforming a city plaza into a branded pop-up park and then filming the surprise and delight as passersby stopped by. The film, Coke’s latest viral Where Will Happiness Strike Next project, […]