B-to-C Events
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Partner ContentBaywatch Marketing: Digital Media, PR Stunts and more!
Check out our favorite experiential and media campaigns for the new Baywatch movie!
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B-to-C EventsHow to Optimize Event Footprints for Instagram
Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.
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B-to-C EventsSanpellegrino Activates ‘The Life Deliziosa’ Citrus Grove
To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience in New York City. The Grove was open for six hours each day and offered sampling, lounging and activities.
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Partner ContentRetrospective: How Brick and Mortar Retailers Laid the Foundation for Experiential
As brands looked to their storefronts to compete with online retailers in the 90s and early 2000s, they created more inspirational and impactful shopping experiences that helped shoppers identify with their products. Marketers noticed, and took the concept to the streets.
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Partner ContentOpus adds accomplished events leader to head Strategy team
Beaverton, OR – May 1, 2017 – Opus Agency has added