B-to-C Events

Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with […]

EA PLAY, a gaming event that connects fans through live broadcasts, demos, music, competitions and community content, recently took place June 9-11 at the Hollywood Palladium. Fresh off of producing the event, Corbin W. Bourne, senior events producer for gaming publisher Electronic Arts—and one of Event Marketer’s 35 Under 35—dished to EM about engaging attendees […]

Every four years, millions of sports fans revel in the FIFA Men’s World Cup, the world’s preeminent soccer tournament. This year’s competition, taking place June 14 through July 15 across 12 stadiums in Russia, is another one for the books with “football” enthusiasts across the globe coming together to celebrate their teams and the sport […]

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways […]

Experiential marketers have always broken boundaries.  From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were […]