B-to-C Events

The pandemic has forced the cancellation of many important milestones in 2020. Among them: weddings and honeymoons. So when a survey revealed that a whopping two-thirds of couples had to change their wedding travel plans this year, Chase and Southwest Airlines swooped in to save the day with their Honeymoons for Heroes campaign. Working with […]

Brand strategies from Lululemon to National Geographic Vending machines are nothing new in the experiential world, but the interactive devices have been resurfacing in a variety of activations, giving brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Many are still used as a form of social currency, offering merchandise […]

Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost & […]

One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at […]

The beer category is recession-proof, and if the last eight months have proven anything, it’s pandemic-proof, too. But that doesn’t mean marketers are putting the pause on awareness campaigns. On the heels of being named The Most Recommended Beer in the U.K. by the YouGov Brand Index, Scottish craft beer brand Innis & Gunn, the […]