B-to-B Events

Ever the hardcore bunch, 16 event marketers started the day at 6:20 a.m. for an official 5K Team EventTech run along the Vegas strip. Several runners said they spotted a few of their fellow attendees just coming in from a night on the town, but, you know… what happens in Vegas. Breakfast was served at […]

More than 30 intrepid EventTech attendees skipped the breakfast buffet and grabbed an early morning shuttle to the Mojave Desert for a two-hour hiking excursion on the famous McCullough Trail. Attendees could pick between a casual or more intermediate route through the Black Mountain Range, and felt the burn as the elevation hit more than […]

Rachael Ray Every Day magazine on Oct. 14 celebrated its 10th anniversary in New York City with a customized food truck that served up the staff’s favorite burgers and handed out giveaways. Later that night, the publication held a VIP party for media, press, bloggers and clients. The magazine rewrapped an existing food truck, Frites […]

Tails were wagging, coffee was brewing and photo opportunities were boundless on Oct. 1 at the Barks & Baristas Ad Week event in New York City. Co-presented by Bark & Co., a company that sends Bark Boxes filled with a curated selection of dog toys and treats to subscribers each month, and event marketing platform […]

Publishers have long embraced events as a way to bring their magazines to life. New York has sponsored its New York Taste event for 17 years. Its annual weddings event has been on the calendar for 15 years and counting. Woman’s Day in May held its 12th annual Red Dress Awards. Time and Fortune have […]