B-to-B Events

Seven years ago we published a comprehensive report on the State of Green meetings and events. We talked recycling, composting, paper-free events, refillable water bottles and innovations in solar and kinetic energy to power experiences. We launched a monthly series called Green Lights where we explored specific innovations in the “greening” of events. Then, gradually, […]

The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar […]

The thought of somebody like me attending Oracle OpenWorld this past October at first seemed like a stretch. Oracle? Isn’t that some sort of prophesy? And “java,” the programming language, to me typically evokes the smell of strong, sweet black coffee. After all, I’m a business writer, not a developer. I use words, not code. […]

We tapped Cisco, SAP and Microsoft in our December issue to uncover how event marketers are modifying keynote speeches as time and space run tight. But keynotes at meetings are evolving outside the tech industry, too. The keynote presentation at the Pepsi Bottlers Association meeting by Simon Lowden, cmo of PepsiCo, and the 2015 ABC […]

Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the […]