B-to-B Events

An open innovation concept like Under Armour’s Future Show isn’t for every company. The annual event, held over two days each October at the athletic apparel and footwear giant’s headquarters in Baltimore, MD, pits entrepreneurs and inventors in a competition to be selected to have their product join the Under Armour supply chain. The show […]

Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25 […]

You’ve got one. Your neighbor can’t stop talking about his. And more and more, you’ll find that your attendees have them, too. We’re talking smart watches, and with the release of Apple Watch last April followed by its much anticipated system update in September allowing developers to design apps specifically for the watch, event marketers […]

Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges. […]

The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24, instead of simply covering it, the publisher for the first time activated at it, staking its claim as an authority […]