B-to-B Events

Live streaming services Periscope and Meerkat were the talk of the industry last year, with brands of every variety buzzing about how the platforms could boost their experiential programs. But in 2016, the conversation has changed. Facebook Live is the new kid in town, and if you’ve seen that mom with the Chewbacca mask—which is […]

If you need proof that cocktails are serious business these days, look no further than Tales of the Cocktail (TOTC), the annual international spirits festival that, since its inception in 2002, has grown to attract more than 15,000 attendees from around the world. With its signature mix of industry activations, mixology seminars, competitions and networking […]

Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place June 14-16 in Los Angeles, one exhibit stood out for its open format and immersive experiences: Square Enix. The Japanese-based global publisher and developer of entertainment and video games showcased its broad range of titles under the Square Enix umbrella […]

We recently brought you a sneak preview of one of our Women in Events roundtable discussions where some of the industry’s top female executives talked about issues surrounding credibility, the glass ceiling, the lack of female leaders in business and the need for women to recognize their value in the workplace. (Catch the entire special […]

New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180 […]