B-to-B Events

According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry.

As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.

Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its own. The Hearst publication is gearing up for its 115th anniversary next year, and to get the word out it sponsored The Lodge, a pop-up event that brought its pages to life for more than 500 attendees with hands-on activations, […]

From Chief Inspiration Officer to Creative Technologist to... Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.

As live events continue to grow at an unprecedented rate, exhibit houses are racing to keep up with demand, producing more trade show exhibits, museum displays and outdoor installations than ever before.