B-to-B Events
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B-to-B Events#CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark
When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due […]
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B-to-C EventsView from the Top: 20 CMOs Reflect on 2018 Trends
From our sister publication, Chief Marketer: trends, challenges and opportunities marketers face in 2018…
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B-to-C EventsThat Lone Violin You Heard During #CESBlackout2018? It Was From Intel
Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers, […]
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B-to-C EventsEight Multisensory Event Strategies That Will Give Your Attendees All the Feels
It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a […]
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B-to-B EventsNew Year, New View: Five Inspiring Insights from the 2017 Dream Team
It’s a new year. Offices are roaring back to life. There are Q1 events in full swing, calendars to sync up, clients to pitch and team huddles underway.