B-to-B Events

October 26, 2016

McDonald’s Gets Personal at its Worldwide Convention

Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a Worldwide Convention, an important opportunity to share corporate brand messages, best practices, technology and perhaps sample a burger or two. But this year, a personalization strategy transformed the bi-annual confab from a “one size fits all” to a “one size...

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October 24, 2016

Four Ways to Use Drones at Events

Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings.   1. Highlight Your Technology Intel...

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October 22, 2016

Fab 50 2016 Q&A: Optimizing Data Collection

This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including the role of data collection. Following is an insider look at how—and why—to optimize data collection with Aidan Corish, owner and cco at Tangram.

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October 19, 2016

Eight Brands Weigh in on the Value of Events

For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more in-depth understanding of why live events have become such a crucial part of the marketing mix, we asked eight brand marketers to weigh...

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October 14, 2016

Fab 50 2016: Engaging the Next Generation

Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say their strategies are shifting in tandem with the influx of this new generation. Following are four tips for working with a younger crowd.

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