B-to-B Events
Augmented Reality: Ford’s Tech Gives Car Enthusiasts a Virtual Peek Under the Hood
Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent...
What You Missed at EMS 2017: Day Three
There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning. The...
What You Missed at EMS 2017: Day Two
The second day at the Experiential Marketing Summit (May 3-5) at McCormick Place in Chicago kicked off bright and early at 6:30 a.m. with a morning Wake Up 5K, offered all three mornings at the show. Networking and fitness? Why not? For those who partied late into the evening at the Ex Awards, there was...
Full Coverage: The 2017 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017 Ex Awards across all 26 categories spanning every type of brand experience. The winners were announced by the founders of Event Marketer at a gala (the event industry’s “Golden Globes”) on May 3 at the Experiential Marketing Summit at Chicago’s...