B-to-B Events

B-to-B Events

January 28, 2010

Happy Employees Make the Best Brand Ambassadors

AS MARKETERS TRY TO  BUILD WORD-OF-MOUTH BUZZ a few have realized the ultimate influencers may already be on their payrolls. McDonald’s Hewlett-Packard and Amtrak have found that engaging employees as brand ambassadors gives them credibility and the employees a sense of pride. It’s an approach that benefits both sides.

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January 28, 2010

Generate Web Buzz Pre-event

As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.

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January 28, 2010

Using Buzz Metrics

Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more...

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