B-to-B Events

Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at kshea@accessintel.com. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. […]

In the absence of industry shows and events, companies like cloud computing software brand Nutanix have turned to virtual environments to engage existing and prospective customers. For Nutanix, the impacts of COVID-19 created a “hole” in its fiscal calendar that needed to be filled as its industry shows and its own events were pushed out […]

When the industry bounces back (and it will), having a solid on-site health security strategy will be paramount. And we’re not just talking about placing some extra hand sanitizer stations around the event footprint and calling it a day. Whether it’s a live experience for two or 2,000, robust policies and procedures will need to […]

As part of the unraveling of event programming this year, and beyond, marketers have had to dig into their contracts to determine what they’re on the hook for, what they’re not, and how to move forward. And when events do ramp back up the legal landscape will be a trickier one to navigate. We tapped […]

Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them the opportunity to both thank and interact with key stakeholders and VIPs. Typically, the sponsor provides clients with unprecedented access to the track, the garage and the talent. But for the Coca-Cola 600 NASCAR Cup Series race on May 24, […]