B-to-B Events
Inside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant...
Best Places to Work in Events: Our Q&A with Facebook’s Head of Events
Our special report on the Best Places to Work in Events offered an inside look at the top office environments and cultures in the industry, including a rare peek at the internal strategies driving Facebook’s events team.
Augmented Reality: Ford’s Tech Gives Car Enthusiasts a Virtual Peek Under the Hood
Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent...
What You Missed at EMS 2017: Day Three
There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning. The...