B-to-B Events

B-to-B Events

January 28, 2010

Big Screen: Your Next Meeting Could be Playing at a Theater Near You

For brands looking to stage events for consumers or employees the answer may be as close as their neighborhood movie theater. During off-hours those cushy seats and cup-holders are just sitting there empty; the big dark screen is just begging to light up with a movie or simulcast. Add in the efficiencies of reaching potentially...

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January 28, 2010

Summer X Games Goes Family-Friendly

Now in its 14th year the once scrappy and alternative sporting event driven solely by youth and counter culture is being populated by 30-somethings who have homes jobs and kids of their own. Yet despite how much the first-generation fan base has changed its attitude remains the same—rebellious. (How else to explain all the pierced...

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January 28, 2010

MySpace Hits the Streets as Max ROI

In an effort to generate media buyer buzz MySpace earlier this month played off election fever and unleashed 50 actors megaphones and a fictitious character named Max ROI onto the streets of New York City. Max ROI (which is pronounced “Roy” and stands for Rate of Impression) may appear in future MySpace efforts. The goal...

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January 28, 2010

5 Tips for Blogger-friendly Activation

As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit of word-of-mouth marketing they also grow savvier in their ability to block brand marketers that push too hard to get in their good graces. In July more than 1 100 women bloggers came together in San Francisco to attend the...

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January 28, 2010

Turning Disaster Into Opportunity

Imagine staging a global financial leadership conference with former Prime Minister Tony Blair former chairman of the Federal Reserve Paul Volcker and flashy CNBC anchor Maria Bartiromo as headliners. Lining up such stellar speakers and attracting C-level financial decision-makers to listen to them however pales in comparison to the economic news that could have tanked...

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