Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up - Event Marketer

Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up

ETA_DigLive_Dell_2015
Brand: DELL MICROSOFT
Agency: LACY MAXWELL PRODUCTIONS
Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)
Year: 2015
How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the…
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