Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up

Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up - Event Marketer

Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up

Case Study Details

Brand: DELL MICROSOFT

Agency: LACY MAXWELL PRODUCTIONS

Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)

Year: 2015

How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the…

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