Heineken Ibiza Final Serves Up the Ultimate Beach Party - Event Marketer

Heineken Ibiza Final Serves Up the Ultimate Beach Party - Event Marketer
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Heineken Ibiza Final Serves Up the Ultimate Beach Party

Brand: HEINEKEN
Agency: TBWA UNITED STATE OF FANS CASPER WULFERS HOLDING
Awards: EXPERIENCE DESIGN AWARDS — BEST OUTDOOR ENVIRONMENT
Year: 2014
Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was…
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